“MLM Promotion & Advertising DIRECTORY”
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Multi-level Marketing companies abound by the thousands. A great many well-known economists are predicting this form of selling to become the prevailing method of selling by the turn of the century.

A lot of people have joined multi-level marketing programs and have made a fortune from their efforts. Anybody with just a smattering of ambition and energy can still join up and attain financial freedom.

To be successful in selling - and this is the secret to multi-level riches - you must present your program to as many people as possible.

However, unless you know what you're doing and how to do it, you'll probably never make much more than your expenses.

First off, be sure of the MLM company you hook up with - make sure it's all it claims to be, and that it will not only make regular payments to you, but that it will ship the merchandise to your customers and is going to be around for years to come.

Secondly, be sure that the product you're promoting has mass appeal - does it sell itself and will people stand in line to buy it. A lot of well-meaning advertising writers advise you to select a product, devise a selling plan and then to work on your plan - but, this will only put you into the shoes of an Eight-Days-A-Week Sales Person.

The one product that sell itself, and for which people the world over will stand in line for, is "How-To Information" that explains to people wanting to get rich, HOW to get rich.

Thirdly, make sure the program you decide upon can be adapted to sales by mail. Believe me, selling by mail is the least expensive and most efficient method of selling there is.

Look at all the ads in the trade papers and magazines - all those trying to sell multi-level programs - what are they missing? Can you adapt your program to "have to have" advertising?

Amway could go with a direct mail circular starting out with something like: Get paid for cleaning your own home!

Yurika Foods could go with a circular like: Receive a 25 cents rebate for every dollar you spend on food!

OFFER COOPERATIVE ADVERTISING

Let's say you now have 10 strong active people in your first level.

Wouldn't it be nice if they collectively went together and advertised?

If each person threw in a few bucks, they could generate a lot of leads for them and their downline. Couldn't they? Well, it just takes a little bit of coordination on your part.

After all, you know who your first level of people are, and they don't necessarily know each other. It is up to you to make this suggestion to your people and its easy to do. Why not try?

They will probably appreciate your efforts. After all, they stand to earn a lot more money if they do so. But you will have to put it together.

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To be successful in selling - and this is the secret to multi-level riches - you must present your program to as many people as possible.

Close the sale with your first presentation, and let the buyer either get with it, or die from his own lack of initiative.

It's as simple as that - the more people you present your program to, the more sales you're going to make.

Don't worry about the people who have already bought from you - they either will or they won't, and there's nothing you can do about it.

Obviously, if you spend all your time on the telephone inviting people over to a Special Opportunity Party at your house, and then another 3-hours presenting your program to them, it's going to take you a long time to present your program to 1,000 people and make $10,000...

And, your costs to rent a hall - advertise - and present a seminar program - will amount to more than you take in. If you have the initial promotional abilities, the credit and/or cash, and a really dynamic program - you can make it big, and quickly, by staging seminar-type meeting at the rate of 3 to 5 per week.

Still, this is expensive and time consuming - a lot of work on your part, and not the easiest, most profitable way to go.

The only logical way to go - to reach as many people as possible for the least amount of money and effort on your part - is via the mails. In other words, the marrying of your multi-level marketing efforts to mail order will be the least expensive and most profitable for you.

You can send out 50,000 sales letters and multi-level program brochures in one month, and theoretically make $50,000 from an expenditure of $10,000 or less - a return of $5 for every dollar invested, which isn't bad...

Basically, it's even easier than that! You should have some idea of how mail order works - what makes it profitable and the reasons why - and with this understanding, combine the "easy riches" appeal of your multi-level program with mail order selling.

Here's one recommendation:

1) Write a short, one-page report outlining the basic Success Secrets of multi-level marketing. You can tag-line this report with an invitation for the readers to send for a complete or more detailed manual or tape relative to multi-level marketing how-to; a directory or current listing of money-making multi-level programs; or even a listing of other reports relative to money-making home-based businesses you have for sale.

2) Once you have such a report, the next thing for you to do is advertise. Write an ad such as: FREE REPORT!... Money-making secrets of multi-level marketers. SASE to Your name, address, city, state, zip.

3) Place this ad in one of the national publications carrying lots of mail order advertisements - such as The National Inquirer, American Business, Money-making Opportunities, Entrepreneur, Income Opportunities, Specialty Salesman or any one of the hundreds of other such publications.

It is our recommendation that you contract to run such an ad over three issues. This will give your ad maximum exposure, and should result in an overwhelming number of responses for you.

4) In reply to each SASE you receive, first list the name and address of each respondent, along with the date received and what you send back to them, on 3 by 5 cards.

Arrange these cards in zip code and alphabetical order, and store them in an old shoe box.

Then, you take your one page report and along with your multi-level marketing brochure - your program - you stuff the envelopes and drop them off in your nearest mail box.

If your ad runs in The National Inquirer, you could expect to get 1,000 or more responses each time it runs. So far, your cost is for the ad - the printing of the one page report - and your multi-level program brochures.

From these 1,000 free reports you send out you should be able to convert about 300 into new members into the multi-level program you're promoting.

Thus, for an initial cost of $30 for the ad - $100 for the MLM brochures - and the time it takes you to stuff the envelopes - 300 buyers at $10 each will give you a gross of $3,000... And that's how you parlay your multi-level program into a fortune, using mail order selling techniques.

One very important thing to always remember relative to starting a new business: You cannot take any money coming in from your business advertising, and use it to pay your "everyday" bills. In other words, you cannot expect to use this money to live on - you have to pour it back into your business to perpetuate that flow of income.

Whenever you advertise, in addition to replies to your offer, you can expect a "ton of mail" from other people trying to interest you in what they're selling. Basically, you should go through all of the "junk mail" and look over, save the stuff that looks interesting, is well done, or that you can learn from, and perhaps "lift" some ideas from for use in your own selling efforts.

Compile the names of the people and/or companies sending these offers to you. Just as with those replying to your advertised offer, jot down the date and a short description of the material received - and then send them a sales letter/brochure about your multi-level program.

In sending out sales letters/brochures to these people, you don't have to send them out immediately. You can list these people in an "incoming offer notebook," and then include them with your regular direct mail packages you send out.

But for sure, clip the stamps and save the incoming envelopes along with those from your bona fide replies.

Finally, the one thing you must always bear in mind is how your mailing package looks to the person receiving it. Your envelopes should be professionally printed with your return address - your sales letters should be written to impress the recipient; no misspelled words or smudges from erasures or worn out typewriters; and the eye-appeal of your coupons or offers which are included; and by all means, the quality of your multi-level brochure.

Although multiple colored printing does tend to get better sales conversion results than just black and white, you can do very well starting with just black and white materials so long as the image you project is all professional.

Photo-copying your offers and hoping for the best, just won't do. The more affluent you appear to be, from your envelope to each offer contained within, the better your chances of making a sale.

So, that's how it's done - you can take these methods of how we have done it, maybe even improve upon them a bit, and make tons of money - or you can set everything aside and tell yourself that you'll get started on it next week.

The thing is, the instructions are valid and the opportunity is here and now - whatever you do is up to you.

Below are a selection of articles on MLM Advertising and Marketing strategies that you will find useful in developing your marketing plan.

direct sales home party

multi level marketing direct sales

direct sales tip

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