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After the Sale - With Small Business Success
Some salespersons make the terrible mistake of thinking that the sale ends with the sale.
They tend to think that, once the client bought something —that they already “closed” the prospect— their work is over.
To the new client, however, his/her signature on the dotted line and her/his credit card order mean only the beginning of the sell/buy relationship.
Remind Your Customers
If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.
2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you're using this strategy it's important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.
3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It's always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.
In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.
Network Marketing - Its All About Customers Why do companies get into network marketing? To sell products, of course! And why do they choose to sell their products through network marketing? Because network marketing is really the most efficient way of selling products. After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them. So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.
1. Are you in the service business or recruitment business?
If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers. Sure, there are plenty of people out there who want to start a home business or join a business opportunity. But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money. Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition. Besides, it's so much easier to sell a product than to sell a dream. 2. Is your product right for them? I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire. Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them? Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better. Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours. Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives. But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best. You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice. Yes, you might lose a customer, but you'll have gained a friend. 3. Do they really need the business opportunity? Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice. Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends. Offer them what they want - a cheaper way to purchase your products. But also accept that some of them may just want to keep buying products without ever building a business. And appreciate them for contributing to your paycheck. Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business. If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.
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How To Get Valuable Feedback From Your Customers
You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.
-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet. -Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business. -Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.
-Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site. -Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
-Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
-Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions. -You could regularly contact customers on birthdays or holidays. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could them follow-up with a survey or ask them if they're happy with your business.
-Invite your customers to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business. You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.
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